‘Is Pyar Ko Mai Kya Naam Doon’ is a successful and top rated Indian television finite romance drama series that telecast on Star Plus. The mystery romance drama is now on the third season started since 2017. The show is produced by Gul Khan under the banner of 4 Lion’s films. Gul Khan is the same Indian producer, writer and director who has been known for serials like Qubool Hai and Adhuri Kahani Humari. The show features Barun Sobti and Shivani Tomar as lead roles. Barun Sobti is earlier known as for television serials like Shraddha and Baat Hmari Pakki hai whereas Shivani Tomar has worked in some popular tv serials like Pavitra Rishta, Hum Apke Ghar me Rehten Hain and Kasam. The show also features Ritu Shivpuri, a very well-known face of Bollywood and TV industry worked in films like Ankhen, Hadd kar di apne, Lajja and many more. She is playing the role of main antagonist as Chandani’s (Shivani Tomar) mother. The plot of the series revolves around family, love and revenge wrapped with mysteries and various drama angles. The first two seasons of the show has gained great success and appreciation from audience as well as been top rated on TRP rates. Is Pyar Ko Mai Kya Naam Doon is a perfect example of new wave television finite series leaving behind all that ‘saas-bahu’ melodrama and overrated stories. As far the storyline concerned, it is about two childhood friends Dev and Chandni based in Allahabad whose family fall into a dispute where Dev’s father has been charged for stealing jewelleries from a mythical shiv temple and her mother being a witch. He also got separated from his brother and accuse Chandni and his family for all the mishappening and call for the revenge. The story starts from the disguising of Dev to win Chandni’s heart and marry her and quest for the revenge.